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Callum Jones, Head of New Homes, comments:
Artificial Intelligence is no longer a futuristic concept. It is fast becoming an essential part of effective property marketing. Recent studies show that over three-quarters of businesses now use AI in at least one area of their operations, with marketing and sales among the most common.
In the West Country, the market is becoming increasingly competitive and there are significantly more homes for sale compared to last year. For developers, this means it has never been more important to ensure their stock stands out. Empty properties, while ready to sell, rarely present themselves in the best light when left unfurnished, leaving buyers struggling to visualise the full potential of the space. AI-powered virtual staging solves this problem instantly, transforming bare rooms into beautifully presented homes in seconds by adding realistic furniture and décor to photographs. This enables marketing to begin before physical staging is complete, accelerating campaign launches, generating interest faster, and helping a property shine in a crowded marketplace.
Beyond staging, AI can also transform the way marketing material is prepared. It can swiftly gather market insights and local information, allowing the creation of targeted, high-quality campaigns with speed and precision. This ensures marketing efforts are focused where they are most likely to succeed.
AI has the potential to create a faster, more targeted, and more engaging marketing process. From polishing materials to showcasing properties in their best light, AI offers a competitive edge that can increase buyer engagement, boost viewing numbers, and accelerate development sales rates.
To find out how Stags’ New Homes Department uses AI to improve sales rates and buyer engagement, contact our team today.
